Learn About Our Story
Discover how we're transforming business supply chains through sustainable solutions and cutting-edge delivery technology.
Our Journey
From a dive instructor's environmental awakening to revolutionising the business supplies industry.
The Inspiration
The Inspiration
Guy spent five years working as a dive instructor in the beautiful Mexican Caribbean, where he witnessed the devastating impact of rising sea temperatures on the Mesoamerican Reef, the second-largest reef in the world. This experience sparked his deep commitment to sustainability.



The Partnership
The Partnership
Upon returning to Norwich, Guy teamed up with Jake to bring their shared vision to life. Together, they founded Surplush, with the goal of helping businesses save money on essential supplies like takeaway packaging, cleaning products and blue roll - while offering eco-friendly alternatives.

The Innovation
The Innovation
But Surplush didn't stop there. With a shared belief that business can be a force for good, they introduced an innovative eco-friendly delivery system. By using e-cargo bikes for the last mile of delivery, Surplush eliminates 99.88% of carbon emissions compared to traditional HGVs, significantly reducing environmental impact.

The Mission Today
The Mission Today
At Surplush, the mission is clear: drive savings for businesses and protect the planet, one step at a time. We continue to innovate and expand our sustainable solutions, making it easier for businesses to make environmentally conscious choices without compromising on quality or cost.

Meet Our Team
The passionate individuals driving sustainable change in business supply chains. Drag the cards around!

Jake & Guy
Co-founders
Visionary founders combining sustainable business practices with innovative technology. Jake brings fintech expertise and technical leadership while Guy drives the environmental mission from his experience witnessing climate impact as a diving instructor in the Mexican Caribbean.

Atanas
Dev Lead
A divine tech warrior, hand-picked by the heavens to revolutionise Surplush's digital realm. This legendary full-stack virtuoso crafts miracles in code, turning mere ones and zeros into pure digital excellence.

Liss
Content Creator
The creative voice of Surplush. Liss crafts stories, visuals, and campaigns that connect businesses with our sustainable mission. Passionate about design and purpose-driven storytelling, she makes going green look effortlessly cool.

Rhian
PR
Rhian is the voice that puts Surplush on the map. With a talent for building relationships and crafting compelling narratives, she ensures our sustainable mission reaches the right audiences - from local press to national media.

Thomas
Junior Dev
The newest addition to the tech team, Thomas brings fresh ideas and a keen eye for detail to Surplush's digital products. Still learning the ropes, but already making his mark - one pull request at a time.

Charlie
Rider
The wheels behind the green revolution. Charlie navigates Norwich's streets with precision and a smile, ensuring every order arrives on time and emissions-free. When he's not on the cargo bike, he's probably planning his next cycling route.

Jack
Rider
Jack keeps the city moving sustainably, one delivery at a time. Known for his encyclopaedic knowledge of Norwich's back streets and an unwavering commitment to zero-emission logistics, he's a cornerstone of our last-mile operation.